ALSO, SEE the VIDEO of graphic design master, George Tscherny (use the password PEARSON) as well as three of the 12 videos created as part of MYARTSLAB.com (Luba Lukova, Paul Sahre, and the late, great Hillman Curtis).
> READ a review of the book from Switzerland: Designer-Daily
MY EXPERIENCE IN USING A GRAPHIC DESIGN TEXTBOOK
Design students complain about the production expenses they have these days—for digital things like typefaces, laserprints, and design applications. I understand. I had my own gripes in the 1980’s for analog things like letraset type sheets, stats, and mounting boards. Requiring a textbook adds to the pile of expenses, but it’s worth the investment for both students and teachers. Here’s why.
2) Design books tend to be either design monographs or specific displays of logos, posters, etc. What’s different about “Guide to Graphic Design is that it brings everything together, for example, the layers of the profession, graphic design history, research, concept creation, formal composition, typography, grids, visual coding, interaction, motion, and how to simply “be a designer” in today’s world.
4) Most of all, there is a real textbook for the legitimate field of graphic design.
Some students buy the hardcopy with Pearson’s myartslab access, and some buy the online or ebook version. With myartslab, students can access 24 “looking closer” sections complete with audio explanations, and “designer video profiles” made by the late, great, Hillman Curtis. In addition, each chapter’s test automatically registers a grade for instructors to review.
If you are sitting on the fence about including a textbook as part of the graphic design class you teach, I hope you will consider using “Guide to Graphic Design.” I’m proud of the text I wrote and the work included. Please email me as a colleague. I would be happy to answer any questions you might have.